Tuesday, 26 April 2011

Forbes: Document is Dead

Amplify’d from blogs.forbes.com

Death of The Document



Apr. 22
2011 - 11:26 am |
3,926 views
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Posted by Eric Savitz


Written By Kevin Cavanaugh


The document as we know it — static and one-sided — has disappeared.


Documents today are no longer stand-still and no longer offer only one view. The old model doesn’t work for today’s social and always-connected business. Business communication has evolved to become more fluid, dynamic and collaborative and is now an integral part of business processes. And the concept of a document (whether that be text, spreadsheet, presentation or a hybrid approach) is still one of the critical outputs of many businesses.


The key is to help organizations break free of the outdated model, where the document is static, monolithic and tangential, to the more natural collaborative communication flow. And, more importantly, businesses across the world are looking for options to break free from huge fees and upgrade charges just to be able to access and edit content created and owned by that organization.

Read more at blogs.forbes.com
 

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Social CRM: A Reality Check – Part 1

Social CRM: A Reality Check


CRM systems, when introduced, were intended to facilitate different operational activities related to identifying, acquiring and retaining customers. Some typical CRM tasks include tracking calls from customers, organizing mails and reporting sales figures to the management.


Today, the Internet explosion has transformed the meaning of customer relations. The advent of social media has empowered the customers to voice their opinions and get heard by millions. This has revolutionized the scope and functions of Customer Relations Management solutions, calling for more robust mechanisms of engaging the customers. Social CRM is not really a technology, but an organizational strategy of pursuing customers and engaging them through different social media platforms to build trust and foster brand loyalty.

Read more at alexeyzimarev.wordpress.com
 

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Join the Discussion: The future of video

Yesterday on Talk2Cisco , Guido Jouret, Cisco’s VP/GM of the Enterprise Video Group and CTO of the Emerging Technologies Group, joined [...]

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